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STRATEGIC. ICONIC. INSPIRED.
Beautiful design speaks for itself. Smart design speaks to the future. Iconic design speaks volumes. Why speak only one?
Welcome to Hale Design, a bicoastal, multidisciplinary brand strategy and design consultancy steeped in successful brand making and reawakening. We love it, we live it, we put everything into it.
Our efforts to create memorable world-class brands are aimed at a single purpose: achieving brand clarity. By crystalizing the many facets of your brand into its true essence, we’re able to produce iconic, inspired brands and design that not only solve business problems, it cuts through the visual and vocal clutter, carrying with it significance and staying power.
Whether you’re a startup, challenger brand or category leader, we’ve been there.
Our deep roots in the corporate world serving the biggest and brightest across industries has empowered us with an enduring creative vision and a demonstrated strategic command.
We look forward to boldly and flawlessly articulating your vision and business goals. With our experience, strategic leadership, and dedicated team of innovators and brilliant creative minds powering your next project, you will defy expectations and transform the way the world embraces you.
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CORE SERVICES
Establishing a
Winning Blueprint
Market Opportunity Assessment
and Identification
Consumer/Guest Insights
Competitive Benchmarking
and Trends
Brand Positioning
Brand Architecture
Journey Mapping and Assessment
Brand Briefs
Market Research
Building the
Brand Experience
Brand Story
Creative Vision and Leadership
Concepting and Ideation
Naming
Logo and Identity
Visual Systems
Brand Voice
Art Direction
Branded Digital Experiences
(Video, Social, AR, VR)
Ensuring a
Seamless Launch
Branded Communications
& Messaging
Launch and Event Production
Piloting and Prototyping
Experiences, Events, Activations + Campaigns
Event and Campaign Activations
Brand Training
Culture Strategy and Activation
Executive Coaching and Training
Touchpoint Analysis
Experience Strategy
Customer and Guest
Experience Design
Branded Environments
Signage Programs
Design Workshops
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OUR TEAM
Hailing from both coasts and in between, our team is handpicked for their deep experience and groundbreaking work.
Depending on your unique needs, we assign a dedicated team of strategic thinkers, marketers, creators and makers to bring your vision to life.
Our team includes The Collective — a group of industry leaders who give our team the power to expand.
Jackie Dille
Vice President, Strategy
Brooks Hale
Vice President
Culture Strategy and Activation
Erin Ranieri
Project Manager
